Case studies / DTC E-commerce

Order ops that no longer need a person watching the queue

DTC E-commerce · Fulfilment Lead

STEP01Order webhookON ARRIVALSTEP02Tag and routeBY RULESTEP03Clean rowsFULFILMENT SHEETSTEP04ExceptionsFOR A DECISIONSTEP05Weekly reportNO MANUAL EXPORTOPERATIONSSTEP 01Order webhookON ARRIVALSTEP 02Tag and routeBY RULESTEP 03Clean rowsFULFILMENT SHEETSTEP 04ExceptionsFOR A DECISIONSTEP 05Weekly reportNO MANUAL EXPORT
DwgWhat we built
SheetDTC E-commerce
Steps05

What we built

Problem

Every Shopify order was triaged by hand: tagging, routing to the right fulfilment path, flagging risky or high-value orders, and copying details into a fulfilment sheet. It was slow and error-prone at volume.

Build

  • A webhook-driven automation reads each new Shopify order, tags and routes it by rules, flags exceptions for review, and writes clean rows into the fulfilment and reporting sheets.
  • A weekly reporting job rolls up volume, exceptions, and turnaround with no manual export.

Stack

  • Shopify Admin API
  • Webhooks
  • Node.js
  • Google Sheets

Result

Routine orders flow through untouched and the team looks only at the exceptions that need a decision. The weekly ops report is generated by the same job instead of being assembled by hand.

Before and after

BEFORENew orderSHOPIFYTag and routeBY HANDCopy to sheetERROR-PRONEAFTEROrder webhookON ARRIVALTag and routeBY RULEClean rowsFULFILMENTExceptionsFOR A DECISION

Outcome

Routine order triage

Manual to automatic

Weekly report

Generated, not built

Orders needing a human

Exceptions only

Track record

6+

Years building automation

500+

Client reviews (4.9 avg)

650+

Projects delivered

A pattern we build often. Outcomes describe the system and how it changes the work, de-identified for privacy. Named references for your industry are available on request under a mutual NDA.

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